Imagine that you're a prolific poster to a forum that's regularly indexed by a popular search engine and you'd like to find out if you're mentioned outside of that forum on other popular websites, but with respect to the content of the original forum.
You'd search, generally, for
yourname widget
and get a list of posts on that forum, likely. But you know about *those*. Where else?
search for
yourname widget -site:forumsite.domain.tld
note the prepended (-) which says, "Don't return results from that domain."
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